Social media content calendar
Social media content calendar
A dated grid of posting slots from a start date, a cadence and a list of themes — printed from the browser with a blank notes column.
How this is calculated
Every date from the start for the number of weeks you chose is tested against the cadence. A daily calendar takes every date, weekdays take Monday to Friday, Monday-Wednesday-Friday and Tuesday-Thursday-Saturday take those days, and weekly takes the same weekday as the start date. Each surviving slot takes the next theme in rotation.
- The cadence is the one you chose, and nothing here recommends a day or a time as better than another. A calendar that promises seven posts a week and a team that can make three is a plan for guilt, not for publishing — set the cadence you can keep.
- The notes column is deliberately blank. What goes in a slot is a decision about the story, the picture and the person available that day, and a generated line there would look like a plan without being one. Print the sheet and fill it in by hand.
A calendar is a decision about cadence made once, so it is not made again every morning. This page turns a start date, a cadence and a list of themes into a dated grid you can print and fill in by hand.
Dates from a cadence, themes from a list
Every date from the start for the number of weeks you chose is tested against the cadence. A daily calendar takes every date; weekdays take Monday to Friday; the Monday-Wednesday-Friday and Tuesday-Thursday-Saturday options take those days; and the weekly option takes the same weekday as the start date, because “once a week” needs a day to land on and the start date is the one you chose. Each surviving slot takes the next theme from your list, in the order you wrote them.
The notes column is deliberately blank. A generated line would look like a plan without being one: what goes in a slot depends on the story, the picture and who is available that day. Print the sheet and fill it in with the person who will do the work, then keep it where the work happens.
Questions readers ask
Why does the weekly option pick the start date’s weekday?
Because a weekly cadence has to name a day, and the start date is the only day the form has been given. Start on a Friday and the weekly calendar posts on Fridays. If you want a different weekday, move the start date to that weekday; the first slot then falls on it.
Does the calendar know about holidays?
No. It places slots on the cadence you chose and nothing else — no festival, no weekend, no publishing break. Print it and mark the days you will not post on, or choose a lower cadence for the month. A calendar that skips days on its own would be making a decision about your holiday without being told what it is.
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- Social media content calendar A dated grid of posting slots from a start date, a cadence and a list of themes — printed from the browser with a blank notes column.