Marketing and digital
Rates, reach and return on a campaign. Every number here comes from you: the tool divides what a platform reported and never guesses what it should have reported.
The arithmetic on this desk is short. A click divided by an impression, a spend divided by a click, revenue less cost divided by cost. What is not short is the definition underneath each figure — which impressions were counted, what a platform calls a conversion, whether revenue is attributed to the campaign or merely observed after it — and that is why the pages explain the denominator instead of supplying a benchmark.
No page here quotes an average click-through rate, an industry cost per click or a typical engagement rate. Published averages disagree with each other because each study counts different interactions against different denominators, and a number borrowed from another account, another country or another year is the fastest way to plan against a figure that was never yours. Type the numbers off your own reporting and read the ratio.
Every tool in Marketing and digital
- Click-through rate calculator Clicks against impressions, and how many more clicks the same impressions would need to reach the rate you are aiming for.
- Cost per click calculator What each click cost, the conversions that came from them, and the cost per conversion the spend actually bought.
- CPM calculator The cost of a thousand impressions, and what a given budget would buy at that rate.
- Engagement rate calculator Interactions against followers, and the same interactions against the people who actually saw the post.
- Email marketing ROI calculator Return on the campaign cost, the money made per recipient and the revenue needed per send to break even.
- Affiliate commission calculator What a sale pays at the rate the programme sets, what a run of sales pays, and the clicks needed at your conversion rate.
- Ad budget planner A daily budget turned into a month of clicks, conversions and cost per conversion at the rates you are seeing.
- Video earnings estimator Views, the share that carried an ad and a rate per thousand turned into an estimate, with both assumptions left in the open.
- Facebook ads cost calculator What a budget buys in impressions and clicks — read twice, once from the CPM and once from the CPC, because the two do not agree.
- Social media post size checker The aspect ratio your image really has, the one the placement asks for, and the exact crop between the two.